Over 50s Dating App Lumen Unveils First Australian Campaign
Posted on June 28, 2019
B&T MAGAZINE – June 28 – Lumen, the dating app exclusively for over 50s, has launched its first TV commercial in Australia. The 30-second TVC, created in-house, features over 50s dance troupe, Silver Classix Crew, performing Tron dance wearing LED suits. The finale of the energetic performance is signalled with a flood of light and the removal of LED hats, revealing the faces and ages of the eight dancers.
One way of wasting VC investment. The directors wouldn’t do it if it was their own money.
One way of wasting VC investment. The directors wouldn’t do it if it was their own money.