Dating App Growth Slows, but Advertisers Shouldn’t Ignore the Dating Market
Posted on July 18, 2019
EMARKETER – July 17 – Emarketer expects the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching ~25M. This figure is much flatter than the previous forecast of 9.8% growth, and one-sixth of growth in 2016. App analytics platform Apptopia found that worldwide, dating app downloads for the 15 most-popular apps decreased to 247M in 2018, down from 256M in 2017. But Adam Blacker, vice president of insights and global alliances at Apptopia, is optimistic about this app category. The figures still illustrate dating app popularity and a growing market – one that advertisers shouldn't ignore.
