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Month: September 2019
IAC Claims Former Tinder CEO Paid Employees to Bolster Lawsuit
BLOOMBERG – Sep 20 – IAC claims Tinder co-founder Sean Rad paid former employees to back his allegations in a $2B lawsuit that he was shortchanged because IAC unfairly valued Tinder. IAC believes Rad promised "millions of dollars" to two then-current Tinder employees in exchange for testimony supporting his claims, and also says the employees are bitter because they cashed out too early. New York State Supreme Court Justice Saliann Scarpulla denied IAC's request to dismiss the lawsuit, although she threw out some claims, including unjust enrichment and a merger-related breach of contract claim. She allowed claims of breach of contract and tortious interference, to go ahead.
Facebook Dating Is a Threat to Match, But Not to Tinder
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More Details About Tinder’s SwipeNight Series
NEW YORK TIMES – Sep 20 – Tinder has created a scripted choose-your-own adventure series that it hopes will supply its young users with raw material for conversations. The project, called SwipeNight, consists of four episodes. One will air each week on the Tinder app. In each episode, users will be ushered through an apocalyptic scenario and prompted to make a series of choices. The show features a cast of young diverse actors and, like a video game, gives the user a first-person perspective on the action. Participants will then show up in each other's lists of potential matches. Episodes of SwipeNight will be available on Tinder on Sundays in October from 6PM to midnight in a user's time zone. For now, the show will be available only to Americans. It is reported that SwipeNight production had a budget of ~$5M. A Tinder spokeswoman said that figure was inaccurate, but would not say whether that meant it was low or high.
Facebook Puts Unauthorized Dating Service Ads on Philly Streets
Tinder Serves Wild Trademark Infringement Notice Over Flame Icon Use
China Ranks Top in the Number of Online Daters
IB TIMES – Sep 20 – U.S. has a large percentage of adults who are online daters and a large share of paying online dating users compared to other countries, according to the Statista Global Consumer Survey. The country beating the U.S. at the dating game is China.
App Annie Webinar: Mobile Marketing Trends
APPANNIE – Sep 18 – Here are the key takeaways from the "Mobile Marketing in 2009" webinar:
- Mobile's growth and widespread market disruption
- Mobile marketing trends from the biggest players
- The importance of mobile web and app for a robust data-fueled marketing strategy
- How to succeed in mobile marketing with organic app store optimization and paid user acquisition
Apple Is About to Reveal Facebook’s Shady Location Tracking
THE MOTLEY FOOL – Sep 18 – Apple is releasing iOS 13. The update will include more features designed to strengthen privacy protections for users. Specifically, iOS 13 will have additional location controls and more detailed notifications so users can know when an app is tracking them in the real world. People might start wondering why Facebook wants access to their device's Bluetooth connection. Facebook has no apparent need for that connectivity. It's not as if the Facebook app streams audio to Bluetooth speakers or otherwise needs to transmit data using the short-range wireless protocol. Instead, Facebook is using Bluetooth data in conjunction with other information like Wi-Fi networking data and cell towers to track physical locations. Facebook explained that it collects things like cellular signal strength, mouse movements on computers, GPS location, IP addresses, time zones, Bluetooth signals, nearby Wi-Fi networks, and much, much more. Location data is used to check in to pl
POF Study: Pressures Faced by Singles in Today’s Dating Climate
PR NEWSWIRE – Sep 18 – Regardless of age or gender, singles feel immense pressure to be interesting (41%) on first dates, followed by being talkative (16%) and fun (12%), according to a new POF study. 50% of respondents have not been on a single date in the last year. The study also found that more than half of singles feel pressured to embellish their interests and hobbies, even over looks and appearance (45%), income and career (34%), and level of education (31%).