PRESS RELEASE – Sep 10 – Yoti, the digital identity app with 5M downloads, has partnered with DateID, a new US based dating verification platform to create a safer and more transparent community of online daters. DateID gives individuals a quick way to verify that the people they meet on dating sites are representing themselves accurately. DateID will use links to social media profiles and identity verification with Yoti; which gives them Gold status, the highest level of verification. Yoti transforms ID documents and biometrics into a digital identity.
Month: September 2019
Top Dating News – Facebook Dating U.S. Launch, Comscore UK Report, and Tinder’s Match Time
OPW – Sep 10 – Here's the top dating news in ~2 minutes. Subscribe to Two Minute Tuesdays (TMT) on Youtube (and turn on notifications) or to the podcast on Breaker, Google podcasts, Spotify, Anchor.
Facebook Dating Has Features That May Enable Cheaters
INSIDER – Sep 10 – Paul Keable, the chief strategy officer at Ashley Madison, sees Facebook Dating, as well as other dating platforms like Tinder and Bumble, as competition for his service. The app duplicates Facebook profile but removes users existing relationship status, meaning, like any dating app, users could easily join behind their partner's back. Additionally, Facebook Dating doesn't match people with any of their existing Facebook friends, meaning there's a lower risk than with some other dating apps that they could get caught by their partner's single friends who are also on the app.
by Julia Naftulin
See full article at Insider
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Inside Bumble CEO Whitney Wolfe Herd’s Mission to Build the “Female Internet”
FAST COMPANY – Sep 8 – Whitney Wolfe Herd wants to "change thousands of years of behavior" between men and women. "We're not one of our competitors that's just trying to hook people up," she says. Bumble claims ~66M users in 150 countries and reportedly anticipates $300M in 2019 revenue. There are rumors that it is eyeing an IPO or accepting a significant capital infusion from a private-equity firm. Bumble's culture is reinforced by the many friends and former sorority sisters that Wolfe Herd recruited to the company, including head of brand Alex Williamson, VP of marketing Chelsea Cain Maclin, chief creative marketing officer Samantha Fulgham, and chief of staff Caroline Ellis Roche. In late 2017, the Bollywood star Priyanka Chopra was sitting next to Wolfe Herd at the launch party for Bumble Bizz. After listening to Wolfe Herd speak, Chopra approached her to say: India needs this. Bumble also needs India (and other international markets), where the opportunity for growth is enormous. So far, Bumble is gaining traction in India – more than a million people signed up in the first four months – but it's still hitting barriers. The solution may be to lean more heavily on Bizz, as well as BFF.
Facebook Dating vs. Match.com vs. Tinder
Cost
Facebook – Free. At first, it will also be without ads
Match.com – A basic profile is free. The premium annual subscription is ~$20 a month.
Tinder: Basic Tinder is free. Tinder Plus costs $9.99/month.
Safety
Facebook: Lets users on a date share real-time location with friends on Facebook Messenger.
Match.com: Report abuse or assault in the app or online.
User Numbers
Facebook: Unknown; Facebook hasn't disclosed.
Match.com: Average subscribers on all of Match Group's apps grew 18% to 9.1M in the Q2 of 2019.
Tinder: 5.2M as of Q2 2019
How Old Are These People?
Facebook: undisclosed, but users on the overall platform are between 25 and 34
Match.com: 28% are 54- 74, 36% are 39 – 53 and 31% are 24 – 38
by Dave Royse
See full article at Yahoo Finance
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Comscore: Majority of UK Online Dating Users Are not Digital Natives
PR NEWSWIRE – Sep 5 – Comscore has released its 2019 Online Dating in the UK report, which reveals insights into the behaviours of online daters in the UK.
1 in 6 Internet users aged 18+ visited a dating site or app in June 2019. The report debunks a few misconceptions, such as online dating being the preserve of a younger audience. The report covers:
- Demographic breakdown of online daters.
- Choice of platform and behavioural insights, by platform and gender.
- Gender distribution by online dating website and mobile app.
- Loyalty of online daters towards their dating apps.
OPW.news Loves You
OPW – Sep 8 – We're the straight-talking, no frills news summary service for dating executives. No fluff, just punchy news summaries.
eharmony: How to Create the Perfect Profile Pic
OPW – Sep 7 – So many people get their dating profile picture wrong. eharmony is showing its users how to make the perfect profile picture.
YY Rebrands Its Social Platform to Speed-dating App ‘Zhuiya’
TECHNODE – Sep 5 – Chinese live-streaming company YY is relaunching its "Shiting PK" social app to "Zhuiya" to include speed-dating functionalities based on common interests, targeting users 18 – 30 years old. Upon logging in, users are required to choose from a number of interest tags, after which they are redirected to a chat room with other users who have picked the same tags, featuring a matchmaker moderator. In the chat room, users can start three-minute private speed-dating sessions with other users. Zhuiya also has live-streaming features.
Match Analysts Unfazed by Facebook’s Expanded Dating Service
BLOOMBERG – Sep 5 – Match Group shares fell ~7% in Thursday trading after Facebook announced it would be expanding its dating service into the U.S. Facebook's dating feature was first unveiled in 2018 and prior to its U.S. launch it has previously been tested in 19 other countries. Despite Match's share-price drop, Bloomberg Intelligence wrote that there was "limited risk" for the company from Facebook.
by Ryan Vlastelica
See full article at Bloomberg
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