REUTERS – Sep 17 – Tinder has wrapped filming on its first television series. Making new shows is part of a larger strategy that will be revealed in the near future. The multi-episode series centers on an "apocalyptic" storyline and includes a relationship sub plot. It was filmed in Mexico City in late August. Offering original content is an increasingly popular strategy for the technology and retail industries. The strategy seeks to engage users on a deeper level even when they are not using the service.
by David Alire Garcia & Angela Moon
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