PR NEWSWIRE – Oct 22 – Since its founding in 2005, FarmersOnly has grown to ~8M members. A lot of the growth came after launching the new farmer dating app by FarmersOnly.
Month: October 2019
Ashley Madison Accused of Patent Infringement
LAW360 – Oct 22 – Ashley Madison was accused in Illinois federal court of being a patent cheat by Jedi Technologies, which said in a lawsuit that the social media company is infringing its online chatroom technology. Jedi Technologies develops social media technology and also operates the dating website Match Machine. The company filed a lawsuit against Ruby Corp. and several of its subsidiaries, which operate Ashley Madison, Cougar Life and Established Men.
Effectiveness of Advertising on Online Dating Apps
PR NEWSWIRE – Oct 22 – The market research team at Colling Media, a national digital advertising and marketing agency, has conducted a nationwide consumer survey to study the effectiveness of advertising on online dating services and apps.
Key findings of the study include:
- 33% of U.S. adults have used an online dating service or app within the past week
- 70% of respondents recall seeing advertisements on the services and apps, and 36% claim to have clicked on an advertisement
- 31% of respondents say they like the ads on the platforms, and 38% report they would be likely to purchase a product or service from these ads.
The full report is available here: National Survey: Consumers Respond to Advertising on Online Dating Services and Apps.
Raya – Inside the Top-secret Celebrity Dating App
OK! – Oct 22 – Raya is a dating app for the elite that is, apparently, a matchmaking playground for the rich and famous. Raya operates quietly. Since laughing in March 2015 the press have hardly picked up the app. There's a fee – a one-month membership is $7.99 and it links to Instagram accounts instead of Facebook. New members are far more likely to be accepted if referred by someone who is already on the app. Kelly Osbourne's profile was leaked on Instagram back in 2015, marking one of the first references of the app. Nev Schulman from Catfish, too, was a user of the app, as well as Demi Lovato who out herself as a Raya user in her documentary "Simply Complicated." But, perhaps one of Raya's biggest success stories is actress Amy Schumer meeting her husband on the app.
Top Dating News for Oct 22nd – Hinge & OpenTable, MyLife Offering, SD Ventures Merger
OPW – Oct 22 – News about Hinge and OpenTable partnering, MyLife's Offering, and SD Ventures merger with SOL for $215m to form Dating.com Group.
Here's the top dating news in ~2 minutes. Subscribe to the Two Minute Tuesdays (TMT) podcast on Breaker, Google podcasts, Spotify, Anchor.
CMO of Badoo at ad:tech About LGBTQ+ Support
TECHERATI – Oct 21 – Dominic Gallello is the CMO at Badoo. In this interview for ad:tech London, Dominic talks about Badoo's support of the LGBTQ+ community, the male mental health crisis, whether we can use technology to facilitate change.
Micro-dating: Trend for Short and Sweet Meet-ups
DAILYMAIL.CO.UK – Oct 21 – Micro-dating is a trend that has become particularly popular with over-40s whose busy lives and multiple commitments leave conventional dating a near impossibility. Meet-ups are limited to 15 to 45 minutes only, and certainly never go over an hour. An ideal micro-date is going out for a coffee or a quick glass of wine after work. While it's a great concept for busy people, is micro-dating really the way to find a partner? Charly Lester, co-founder of Lumen, the dating app for over-50s, thinks not. "Over-50s who haven't dated for a while are often extremely nervous. It can take 30 minutes just to relax. So you don't get the full measure of someone on such a short date. Also, coffee is a rubbish first date! You don't have any distractions, and the face-to-face nature can feel really formal and awkward."
How Has Brexit Influenced Dating in the UK
FEMALE FIRST – Oct 21 – eHarmony found that women who mention Brexit in their dating profiles receive 86% more messages, men receive 90% more messages. ~60% of active dating app users said they have had at least one private conversation about Brexit with their potential date on dating platforms. Datingroo research shows that 55% of survey respondents said they have been refused by someone whose beliefs on Brexit were different than theirs.
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Airport Dating Apps
FODORS – Oct 17 – A study released by HSBC found that 1 in 50 passengers meet a romantic partner while in flight, and at least half of us befriend our seatmates. Inflighto app aims to enhance passengers' experiences with features like real-time maps and weather radar, but its thousands of users engage most intimately with the Inflight Chat. Inflighto tracks all commercial itineraries and creates a dedicated chat room among passengers and crew for each individual flight. It requires no personal log-in information, so passengers can remain anonymous if they like and develop a personal connection with others at their own pace. Dating app Happn is connecting users based on real-time proximity. Happn is popular among air travelers who use the dating app to "heart" other users spotted browsing at terminal shops, or strike up conversation with a passenger seated several rows away in flight. According to Happn's user data, the most romantic air travelers find love at Amsterdam Schipol, Istanbul Ataruk, London Heathrow, and Singapore Changi Airports.