WASHINGTON POST – Dec 27 – After starting in 2017, Personals Instagram page became a hugely popular place for people to meet a partner or to make a friend, attracting 60K followers. Last month, founder Kelly Rakowski took the next step of turning it into its own app, Lex, creating a rare queer-centric platform for romance and friendship. Lex was financed by a Kickstarter campaign that raised $50K. The profiles look similar to those on Personals – minimalist, no photos – but users can message privately and set geographic boundaries.
by Anying Guo
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