PROSIEBENSAT1 – Dec 5 – Parship Group is the leading provider of serious matchmaking services. In addition to the well-known brands Parship and ElitePartner, eharmony has also been part of the Group since 2018. The acquisition of eharmony was a perfect match, said Tim Schiffers, the CEO. eharmony is considered the icon of online dating and established the market in the US back in 2000. By acquiring eharmony, the company is taking another step towards its internationalization. Besides the likewise positioning, there are also similarities regarding the product approach: After the registration process, singles fill in a questionnaire, which then determines specific features of their partnership personality. Based on the results, the matching process is being conducted. For Parship, this process is being achieved along the lines of "as many things in common as possible, as many differences as necessary". In the future, we are going to apply this successful approach to eharmony. The company focus is now on increasing eharmony's attractiveness and relevance for a broader population.
by Tim Schiffers
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