THE DRUM – Jan 8 – Dating app Hinge has opened a merch store for users to mark the day they deleted the app with Hingie memorabilia. Hinge first introduced its fluffy, accident-prone mascot back in August. The ad campaign proved to be a hit, increasing Hinge's monthly downloads by 47%, with an 18% increase in users deleting the app because they found love. It also earned the app 153K more Instagram followers. Among the online goods, recent deleters or Hinge current users can buy a Hingie pinata, a Hingie bath bomb and a Hingie ring box. Customers can also buy a 'Delete Date' necklace with their delete day date on a 14-carat gold necklace with real diamonds.
