Match Group Invests in Noonlight for New Safety Features

TECH CRUNCH – Jan 23 – Match Group has invested in and partnered with connected safety platform Noonlight to roll out a series of new safety features to its dating apps. The tools include emergency assistance, location tracking, photo verification, and an updated in-app Safety Center. Match Group didn't disclose the size of the investment, but did say it was joining Noonlight's Board of Directors. Noonlight, which has been operating for five years, today partners with Uber, Lyft, Alexa, Google Home, Fitbit, Canary, SmartThings and others. It has handled ~100K emergencies to date and runs 3 monitoring centers. One key addition to Tinder, powered by Noonlight, will allow U.S. users to share details about upcoming dates via Noonlight's Timeline technology. Tinder users will be able to share who they are meeting, where and when by adding the date to their timeline. Another new feature will allow users to easily and discreetly trigger emergency services via the Noonlight app, if they're feeling uneasy or in need of assistance.