CAMPAIGN LIVE – Jan 6 – "Could you date someone who couldn't be bothered to vote?","Intelligence or looks?" – These are just some of the deal-breakers which form the basis of OkCupid's first global campaign, called "Ask Yourself". "Ask Yourself" will roll out across digital and social platforms, as well as out-of-home, in major cities around the world, starting with New York City.
by Oliver McAteer
See full article at Campaign Live
