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Whitney Wolfe Herd Set out to Build a Safer Dating App for Women, But It’s Not Clear That She’s Made a Measurable Difference

Posted on January 20, 2020

Bumble whitney wolfe 2019BLOOMBERG – Jan 17 – ~1/3 of Bumble women had received lewd photos through texts or other social media. "There should be a law against flashing people online" Wolfe Herd said. She didn't have many political connections, but her husband did. Michael Herd is a family friend of Gaylord Hughey, an attorney who's one of Texas' top Republican fundraisers. Hughey called a lobbyist, the lobbyist got Democrats and Republicans to sponsor a bill, and in August, Governor Greg Abbott signed it into law. Now, anyone sending photos of "intimate parts" to someone in Texas without consent could be fined $500. This kind of attitude has distinguished Bumble from its rivals, along with it's focus on women. Bumble is the 2nd-most popular dating app in the U.S., behind Tinder. (81M users in 150 countries). The company has been profitable since 2017, and pulling in ~$10M a month in revenue. But, it seems to have no system in place to verify that its app is safer. In a survey of 4,500, 80% of women said Bumble users were more "respectful." 77% said they felt safer meeting someone on Bumble than on another app.

by Claire Suddath
See full article at Bloomberg

See all posts on Bumble

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