EXCHANGE4MEDIA – Feb 7 – Having crossed ~2M user base in India, Priti Joshi, VP of Strategy, Bumble talks about the brand's plans in India through collaborations with various industries such as entertainment, fashion, lifestyle, sports and tech.
Q: How many countries are you present in? Which is your largest market?
A: Bumble is available in over 150 countries. US and the UK continue to be key markets for us.
Q: Tell us about your plans for 2020? What is the next big disruption you are introducing?
A: We kicked off 2020 with the rollout of our integrated campaign, 'Dating Just Got Equal'. The campaign aims to challenge the antiquated rules of dating by empowering women to make the first move.
Q: Tell us a little about the popularity of your offering in India?
A: It has been a great year for Bumble in India since our launch in Dec 2018. Bumble India’s user base has quadrupled to ~2M users. Indian women are sending twice the number of messages compared to women in the rest of the world. Furthermore, 40% of women in India use more than one mode on Bumble.
Q: How are you marketing yourself in the country?
A: We're constantly leaning heavily on establishing a consistent brand narrative across various offline and digital media touchpoints, along with leveraging data-driven performance marketing, influencer marketing, brand and content partnerships, and experiential activations.
by Tasmayee Laha Roy
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