FORTUNE – Feb 15 – About two and half years after it first debuted, Facebook's dating service has shown limited signs of progress. Instead, indicators suggest the service may be having difficulty challenging major dating rivals and rolling out in certain countries. Facebook Dating, which the company first introduced in Colombia in 2018, debuted in the U.S. in September and is currently available in 20 countries. Facebook Dating recently hit an unexpected roadblock when it tried to expand to Europe. Former CEO of Match Group Mandy Ginsberg, who announced plans to step down last month, says the company hasn't seen Facebook Dating impact any of its brands, which in 2019 collectively attracted ~ 9.8M subscribers. Gary Swidler, Match Group's CFO who recently also took over the role as chief operating officer said: "You can't underestimate them. But the reality is they're in 20 countries, and when you look at our numbers, there's no impact."
by Danielle Abril
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