FINANCIAL EXPRESS – Feb 19 – Dating app Tantan claims to have recorded a reach of ~2.5M through a strategic and focused influencer marketing campaign #VDayonTantan. The idea behind the campaign was to increase awareness regarding the app amongst women. ~45 influencers on Instagram and TikTok came together for the umbrella campaign #VDayOnTantan, #MyManOnTantan by the female influencers and #YourManOnTantan by the male influencers.
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