YAHOO FINANCE – Feb 4 – OKCupid has recently been pushing into international markets by offering a more tailored type of online matchmaking, based on each country’s cultural norms and predilections. In India, a testing ground for OKCupid, downloads increased by 1.4M in the three months ended September 2019, outpacing Bumble and local Indian dating app Shaadi. Recently, OKCupid set its sights on Israel and Turkey, and will soon be launching in Indonesia, Malaysia, Australia and the UK. Match Group, which declined to break out OKCupid results individually, saw direct international revenue rise 32% in the most recent quarter, or more than double its growth rate in North America.
by Emily McCormick
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