Each Tuesday we bring you the top weekly dating industry news in just 2 minutes. Short and sweet. Stay informed.
Month: February 2020
Match.com Lets Users Alert Friends When Their Date Goes Bad
Podcast With Mark Brooks About Biggest Ongoing Online Dating Stories
GDI – Feb 19 – Mark Brooks is one of the online dating industry's leading experts with almost two decades of experience under his belt. He's worked with companies like POF and Social Discovery Ventures in the past, and created his own consultancy business in 2005. Mark joined GDI's Dom Whitlock to talk about some of the biggest ongoing stories, including Match Group's separation from IAC, Facebook Dating and romance fraud. Listen now on Apple Podcasts, Spotify and SoundCloud.
How Tantan Leveraged Valentine’s Day to Gain Female User Base
FINANCIAL EXPRESS – Feb 19 – Dating app Tantan claims to have recorded a reach of ~2.5M through a strategic and focused influencer marketing campaign #VDayonTantan. The idea behind the campaign was to increase awareness regarding the app amongst women. ~45 influencers on Instagram and TikTok came together for the umbrella campaign #VDayOnTantan, #MyManOnTantan by the female influencers and #YourManOnTantan by the male influencers.
OkCupid Adds Climate Change Questions
The Top Reason to Be Bullish on Match, According to Trader
CNBC – Feb 19 – Boris Schlossberg, managing director of FX strategy at BK Asset Management, was into Match this Valentine's Day. "I am a bull on Match because a long on Match is really a long on Tinder, and Tinder is the de facto standard in online dating." Tinder generates 47% of Match's total revenue. Shares are down nearly 15% in the past month. But, Schlossberg said you need to look broadly at what the company can do to recognize its full potential. Match has 50% revenue exposure in the U.S., but its overseas presence delivers the most growth. In Germany, revenue is growing 12% YOY, the U.K. has 7% sales growth and the Netherlands is up 13%. Emerging markets currently make up just 3% of revenue.
Growlr Suspended Many Accounts Without Explanation
QUEERTY – Feb 19 – Social media has erupted with a massive growl of anger following mass account suspensions on gay dating app Growlr. The mass suspensions appear to have begun February 17. Growlr was sold to The Meet Group for ~$11M last year.
Cisco Report: India to Have 900M Internet Users by 2023
NEWSGRAM – Feb 19 – India will have ~907M Internet users by 2023, accounting for 64% of the country's population, a Cisco report said. There will be 966M total mobile users by 2023, up from 763M or 56% of the population in 2018. The report added that 66% of the global population (5.3B people) will be Internet users by 2023.
Here’s How Much Americans Spend on Dating
CNBC – Feb 19 – In 2019, Americans spent an average of $697 to go on dates, according to a 2020 survey by LendingTree, which polled 1,281 U.S. adults.
Here's the breakdown by age:
- Gen Z (ages 18 to 23): $366
- Millennials (24 to 39): $696
- Gen X (40 to 54): $903
- Baby boomers (55 to 74): $632
The Top Dating Industry News for Feb 18th
OPW – Feb 18 – Gay dating app Chappy shutting down, Facebook Dating Launch in Europe Postponed, Tinder's New Social Features, GDI & Global Love Conference.
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