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Month: February 2020

ODA Launches “Safety First” Campaign & Expands to U.S.

Posted on February 10, 2020

Oda-logo 2020ODA – Feb 10 – The Online Dating Association (ODA: www.onlinedatingassociation.org.uk) is launching a "Safety First" campaign in the UK and US to promote best practices. The campaign recommends how they could encourage their users to behave and is supported by leading internet safety, fraud prevention and law enforcement bodies including the Date Safe group of law enforcers, UK Finance, Get Safe Online, and dating operators including The Meet Group and leading US service providers. The ODA is looking to expand its membership.

George Kidd, CEO of the ODA, said: "Our Safety First initiative provides tools that any and every service can use to review and, if possible, improve their arrangements. …It is time to be up-front with users about expected and unacceptable behaviour online."

Fred Beckley, General Counsel and EVP Business Affairs at The Meet Group, said: "…by bringing together law enforcement, fraud prevention agencies and corporations, the Safety First campaign creates a powerful force to influence safety standards."

Katy Worobec, Managing Director of Economic Crime, UK Finance, said: "This important initiative will help online dating providers protect their users from romance scams, working together with law enforcement and the banking and finance industry. …If you think you may have fallen victim to a romance scam, contact your bank straight away and report it to Action Fraud."

The Safety First campaign includes a "Framework for User Safety", which seeks to promote best practice among service providers, and the "Model Code of User Conduct" which outlines how users should behave.

See full article at ODA website

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Join OPW.news

Posted on February 9, 2020

Opwnews logoOPW – Feb 9 – Why not subscribe so we can keep you informed daily.

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Safer Internet Day IDEA.gp Discussion

Posted on February 8, 2020

Idea-weblogo-2xOPW – Feb 8 – The very first live panel IDEA discussion will happen Tuesday at 2:30pm EST, and you can join us to listen live at this link, and ask questions.

The panelists are:

  • Parry Aftab – Founder, The CyberSafety Group
  • Geoff Cook – CEO/Co-Founder, The Meet Group
  • Jens Kammerer – CEO/Founder, Jaumo
  • Christof Wittig – CEO/Founder, Hornet
  • Host: Mark Brooks – Founder IDEA.gp

The Internet Dating Excellence Association exists to help the dating industry grow and deliver on its promise and potential to help more loving relationships start and last.

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Match Group Reportedly Approaches The Meet Group About a Takeover

Posted on February 7, 2020

Match group tmg logosTHE STREET – Feb 7 – Shares of Match Group jumped yesterday following a report that it had contacted rival The Meet Group about a takeover. It's not certain a deal will be completed, the sources said.

by Dan Weil
See full article at The Street

See the top news on Match Group
See the top news on The Meet Group 

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Bumble India’s User Base Has Quadrupled Since December 2018

Posted on February 7, 2020

Bumble priti joshiEXCHANGE4MEDIA – Feb 7 – Having crossed ~2M user base in India, Priti Joshi, VP of Strategy, Bumble talks about the brand's plans in India through collaborations with various industries such as entertainment, fashion, lifestyle, sports and tech.

Q: How many countries are you present in? Which is your largest market?
A: Bumble is available in over 150 countries. US and the UK continue to be key markets for us.

Q: Tell us about your plans for 2020? What is the next big disruption you are introducing?
A: We kicked off 2020 with the rollout of our integrated campaign, 'Dating Just Got Equal'. The campaign aims to challenge the antiquated rules of dating by empowering women to make the first move.

Q: Tell us a little about the popularity of your offering in India?
A: It has been a great year for Bumble in India since our launch in Dec 2018. Bumble India’s user base has quadrupled to ~2M users. Indian women are sending twice the number of messages compared to women in the rest of the world. Furthermore, 40% of women in India use more than one mode on Bumble.

Q: How are you marketing yourself in the country?
A: We're constantly leaning heavily on establishing a consistent brand narrative across various offline and digital media touchpoints, along with leveraging data-driven performance marketing, influencer marketing, brand and content partnerships, and experiential activations.

by Tasmayee Laha Roy
See full article at exchange4media

See the top news on Bumble

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New Pew Report: 30% of U.S. Adults Have Used Online Dating

Posted on February 7, 2020

Pewresearch logo 2020TECH CRUNCH – Feb 7 – According to a new Pew Research Center report on online dating, 30% of U.S. adults have at some point used a dating app. That's up from ~11% in 2013. 12% of U.S. adults said they found a long-term relationship via online dating. Younger adults were more likely to be using online dating apps than older adults. LGB adults were twice as likely as straight adults to have used a dating app. In addition, a majority of users reported an overall positive experience with online dating. However a significant portion of U.S. adults (46%) said they don't think it's safe. Pew's research was conducted from Oct 16 to 28, 2019 across a panel of 4,860 respondents. The full report is here.

by Sarah Perez
See full article at Tech Crunch

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Tinder to Add New Features Including Filters, Text and Photo Prompts

Posted on February 7, 2020

Tinder text photo promptsTECH CRUNCH – Feb 7 – Tinder is expanding users' filtering capabilities. There would be both free and paid options available. In addition, Tinder will also soon roll out new social engagement features, which the company describes as a way for users "to express themselves and show their interests". These would involve a set of text and photo prompts that encourage people to be more thoughtful with their conversations. The prompts are expected to arrive in Q1 2020. Tinder has also confirmed that its in-app, choose-your-own-adventure style story called Swipe Night will roll out to ten new markets this quarter, in parts of Europe and Asia.

by Sarah Perez
See full article at Tech Crunch

See the top news on Tinder

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Chinese Dating App Tantan Unveils Vision 2020 for India

Posted on February 7, 2020

Tantan app iconAPN NEWS – Feb 6 – Tantan is planning high investments in the Indian market. This year, it aims to become the Top 3 from its current position of the 5th most popular dating app in India as per App Annie. Standing tall in China as the number one, Tantan reached over 300M users in 88 countries in September 2019. This year, Tantan has plans to add more features to meet the needs of its diverse user base of youth residing in Tier 1 and Tier 2 cities of India.

See full article at APN News

See the top news on Tantan

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LoveSmart Dating App Matches People Based on Intelligence

Posted on February 7, 2020

Lovesmart screenshotDAILYMAIL.CO.UK – Feb 5 – Previous My Kitchen Rules finalist Olga Rogacheva launches LoveSmart.app. The app matches users based on intelligence after a series of short quizzes, The LoveSmart.app site has attracted ~2K curious users through word-of-mouth after its Australian launch. When users first log into the app a series of standardised questions similar to an IQ test are asked to determine how smart each individual is.

by Carina Stathis
See full article at DailyMail.co.uk

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There’s Still no Good Dating App for Non-monogamous People

Posted on February 7, 2020

Pure logo 2020MASHABLE – Feb 5 – One in five Americans have engaged in consensual non-monogamy. And yet, there are no good dating apps for non-monogamous people. Many of the apps used by the non-monogamous community are "trash" or solely for sex, said Steve Dean, online dating consultant at Dateworking.com, a dating coaching and consulting business. Dean, whose been non-monogamous for the past nine years, referred to one called Pure, as "Uber for sex." Feeld is another one that falls into the hooking up category. Then there is #open, an app that claims to be an inclusive community for any type of user. 94% of the app's 40K users report they prefer some form of open relationship, according to #open's cofounder Amanda Wilson. The most "mainstream" app that provides a tailored experience to non-monogamous people is OkCupid. In 2016, OkCupid added a feature for polyamorous couples. It subsequently replaced its "open relationship" status option with the term "non-monogamous." Dean said OKC is the best app for non-monogamous people right now, but technical changes have made it "virtually useless." This is because a 2017 change that filtered out unwanted messages had an adverse effect.

by Anna Iovine
See full article at Mashable

See the top news on Pure
See the top news on Feeld
See the top news on OkCupid

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