App Makers Cash in as Southeast Asia Falls for Mobile Dating
Posted on March 2, 2020
NIKKEI ASIAN REVIEW – Mar 1 – Indonesians spent $5.8M on mobile dating apps last year, compared to $1.6M in 2017, a 260% increase, according to App Annie. Singapore singles accounted for the biggest spend of any Southeast Asian country, shelling out $7.1M last year, up from $3.9M in 2017, which App Annie attributed to the country's higher per capita income. Match Group said it has made dating products in Asia a priority, appointing a general manager for South Korea and Southeast Asia last year as well as setting up offices in Japan and Indonesia.
