FAST COMPANY – Mar 17 – Swipe Night, the app's interactive post-apocalyptic adventure, is a good way to delight members. Launched in October 2019, members must make a series of choices in limited time, within the context of the story. Swipe Night helped Tinder secure a place on Fast Company's Most Innovative Companies list. And such creativity isn't an accident. At the heart of Tinder's culture are small, nimble teams comprised of passionate people who work well together, says Tinder CEO Elie Seidman. While the "Z team," hunts for new features and events to attract 18- to 25-year-old members of Generation Z, another team focuses on how to build trust and safety. In the product development world, the concept of the minimum viable product (MVP) – a product with just enough features to satisfy customers – is well-known. But at Tinder, the focus is on the "minimum loveable product," or MLP. In addition to being lean and functional, the product or innovation must also be something that customers will love.
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