Tinder’s Video Series ‘Swipe Night’ Gets a Second Season
Posted on March 1, 2020
TECH CRUNCH – Feb 28 – "Swipe Night" second season will launch this summer. "Swipe Night" first launched in October 2019. The experience introduced a first-person adventure played in-app, where users would make choices at key turning points to progress the narrative – like a choose-your-own-adventure story. The series was designed to increase user engagement and help the app's young users better connect. The experiment worked. Tinder said millions of users tuned in to "Swipe Night" and matches and conversations increased by 26% and 12%, respectively. In addition to the Season 2 launching in the U.S., Match previously confirmed that 10 international markets across Europe and Asia will get "Swipe Night" this year.
