FORBES – Apr 5 – The coronavirus lockdown is changing how we date, likely shifting our habits permanently. Dating apps are pushing users to meet for virtual dates, rolling out new video-based features. "While we are socially distant, we definitely aren't disconnected," says Tinder CEO Elie Seidman, who reports daily messaging activity among the app's American users has risen by 10% to 15% across the country. Bumble CEO Whitney Wolfe Herd hopes people will use Bumble's in-app video chat feature. With more people at home, Bumble saw use of this function spike 93% between March 13 and March 27. The average call was ~30 minutes long. "We're hearing more and more about virtual coffee dates, dinner dates and movie dates," says OkCupid CEO Ariel Charytan. "We recently heard from a new OkCupid couple in Brooklyn who set up a candlelit dinner over video chat for their first date earlier this week." "For now, dating apps have little opportunity to turn this new user behavior into additional revenue streams. Estimates on revenue and profit are going to come down. No one really knows by how much," says Evercore analyst Benjamin Black. Spending on dating is "something you can pull back on. You're not gonna die without it. It's not a consumer staple." So far the apps' goal of maintaining their audiences seems to be working. The number of weekly active users across Tinder, Bumble and five more of the largest dating apps was largely unchanged from February into mid-March, according to App Annie.
by Adam Brown
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