AFAQS – Mar 31 – Rajeev Roy, 35, has about 14 years of experience in marketing. He has worked as marketing manager – brand and partnership for Uber India. Then, he moved on to head BBH Content Studio, BBH India. Before his current job at Tinder India, Roy was a brand strategy, design and communication consultant for six years. He worked as a freelance pitch consultant for independent agencies on brands like Siemens, Airtel Payment Banks, Nokia, and more. Roy believes that the role of a marketer hasn't changed in the past few years. Technology has simply made the best better. "We're more informed about the audience, the dialogue is two-way, without lag, and it’s simply on us to be better than before when it comes to listening."
by Ananya Pathak
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