MOBILE MARKETING MAGAZINE – May 8 – Filter Off's co-founder and CEO Zach Schleien discusses what the COVID-19 pandemic has done to the online dating scene, and why people are more inclined to use video dating. "I've used all the dating apps, and it's a very long process from start to finish. We wanted to cut out all that swiping, messaging back and forth, followed by bad first dates, and just allow users to see each other face to face at a really authentic human level and see if the two people vibe right off the bat." Filter Off schedules 90-second "blind" video dates for users. At the end of the 90 seconds, they can either do a thumbs-up or a thumbs-down. If both give each other a thumbs-up, they're entered into a match like every other dating app. At that point they can either send a video message or send a text message. Schleien believes that the social isolation and loneliness that has been a side effect of the COVID-19 crisis has encouraged more and more singles to try out video dating.
by Alyssa Clementi
See full article at Mobile Marketing Magazine
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