TECH CRUNCH – May 12 – Symend, a Calgary, Canada-based company that builds behavioural analytics into customer engagement products to identify customers having trouble with their bills, and then suggests alternatives to keep them from defaulting altogether, has picked up $52M in funding. The company has been around since 2016 and has to date "treated" ~10M customers, on behalf of its enterprise clients. This round is being led by Canadian VC Inovia Capital, with participation from Ignition Partners, Impression Ventures, BDC Capital's Women in Technology Fund, Mistral Venture Partners, and angel investor Markus Frind (the Canadian founder and former CEO of dating site PlentyofFish).
by Ingrid Lunden
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