ADAGE – June 15 – As Americans began rallying for racial equality, several brands postponed their original Pride plans or announced that they would incorporate Black Lives Matter support into their Pride initiatives. Bumble is one of the first brands to announce its new merged Pride, Black Lives Matter initiative. Bumble's new in-app campaign asks users to donate to LGBTQ+ organizations that support BIPOC (Black, Indigenous, People of Color). Bumble is also donating $5K each to select organizations that provide services for at-risk committees.
by Ilyse Liffreing
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