SYDNEY MORNING HERALD – June 7 – Millennials are sometimes referred to as the "Tinder generation". According to Tinder, the app has been downloaded 340M times globally and it claims to be responsible for 1.5M dates each week. More than half of its users are aged 18-25. People are now more likely to meet their life partners online than through personal contacts. A 2017 Stanford University study of ~3K people found that ~40% of heterosexual couples met their partner online, compared to 22% in 2009. Changing usage patterns during COVID-19 have been interesting. The pandemic has accelerated a shift towards virtual dating that was already brewing. Bumble introduced its video chat function in mid-2019. Bumble's country lead for Australia, Lucille McCart, says it was originally introduced as a safety feature. During the pandemic, the number of video calls jumped by as much as 76%. "The future is being pulled forward," says Tinder's CEO Elie Seidman. "If six months ago you wouldn’t have done a date on video, well, today you'll try it."
by Sophie Aubrey
See full article at Sydney Morning Herald
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