German Dating App, LemonSwan, Raised a 7-Digit Round

GRUENDER – July 29 – There are currently ~17M single people in Germany. The online dating revenue in the country will be reach ~212M euros in 2020. The market is dominated by large providers such as Parship or Elitepartner, who aggressively advertise on TV and at S-Bahn stations. So are the large pieces of the cake already distributed? Arne Kahlke and Paul Uhlig don't believe that. The two are founders of dating app Lemon Swan. The app, which claims 250K users, launched 3 years ago. Kahlke has a lot of experience in connecting people. He not only built up Parship's marketing, but also founded ElitePartner in 2004 and sold the company to ProSiebenSat1. Lemon Swan's matching process is similar to that of ElitePartner and Parship – the app works with a psychological personality test and a matching algorithm – but so-called bouncers are also used to check users identity. After a capital injection in January 2019, the start-up has now received fresh capital in the seven-figure range. With the money, LemonSwan wants to become profitable in the German-speaking region in the Q1 2021, and to expand internationally.