TECH CRUNCH – June 30 – Consumer spending on mobile apps grew significantly during H1 2020, in part due to the COVID-19, according to Sensor Tower. In H1, consumers spent $50B worldwide across the App Store and Google Play, up 23.4% from the H1of 2019. In addition, first-time app installs were up 26.1% YOY to reach 71.5B downloads. During the H1 2020, Tinder generated ~$433M in spending across both app stores, combined. However, this number does represent a decrease of ~19% YOY. It's unclear how much that decline is related to consumers' changing behavior and spending habits during the pandemic. TikTok was the most-downloaded app, the No. 2 and No. 3 apps were WhatsApp and Zoom, respectively.
by Sarah Perez
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