MARIECLAIRE.CO.UK – July 28 – Looking for love is costing single Brits ~£1,349 a year. Plenty of Fish surveyed 2K single adults and found that on average, they go on thirteen dates a year with each meet-up costing ~£106.06.
Month: July 2020
How the Pandemic Has Changed Dating
TODAY – July 28 – Tinder recorded its highest single day of swiping this year, while Bumble hit a milestone of 100M users. Some apps, like Hinge, are integrating new features, like in-app video chatting, to help people connect online. Dr. Helen Fisher, a biological anthropologist and the chief science advisor at Match.com, says that the pandemic has led to a major change on dating apps. "This pandemic has led to more conversations, more meaningful conversations, more self-disclosure, more intimacy (and) less anxiety about sex and money," she said.
by Kerry Breen
See full article at Today
See the top news on Bumble See the top news on Tinder
See the top news on Hinge See the top news on Match.com
Study – What Makes Relationships Successful
INVERSE – July 28 – Scientists now argue that there's something far more important than personality when it comes to cultivating happy relationships. The most powerful predictors of relationship quality are the characteristics of the relationship itself. This is according to an analysis of 11,196 couples gleaned from 43 studies. The study as published Monday in Proceedings of the National Academy of Sciences. This study breaks down all the individual ingredients that go into romantic relationships. They fell into two categories: individual characteristics of each partner (income, age, empathy…) and relationship characteristics (affection, sexual satisfaction…). The dynamic that you build with someone – the shared norms, the in-jokes, the shared experiences – is so much more than the separate individuals who make up that relationship. A partner's personality may only account for ~5% of that relationship satisfaction.
Tinder Names New CEO
VARIETY – July 28 – Jim Lanzone, former head of CBS Interactive, has been appointed Tinder's new CEO. Lanzone takes over the role from Elie Seidman, who is stepping down. Lanzone starts at Tinder on Aug. 3, reporting to Match Group CEO Shar Dubey. Lanzone had spent nine years at CBS, most recently president and CEO of CBS Interactive. He exited CBS last fall to join venture-capital firm Benchmark Capital as executive-in-residence. Earlier in his career, Lanzone was CEO of Ask.com, which he joined in 2001 after its acquisition of eTour.com, where he was co-founder and president.
Bumble Boosts App Installs With Direct Response Ads on TikTok
MOBILE MARKETER – July 27 – Bumble has increased app installs by five times and decreased cost-per-registration by 64% after running direct response ads on TikTok from March to May. Bumble worked with creators such as David Dobrik and Brittany Broski to create native content in "For You" feeds in TikTok.
JWed Releases Video Date Scheduler
JNS.ORG – July 27 – Jewish dating site JWed launched a video date scheduler on its mobile app this week. The video chat and date scheduler are seamlessly integrated into the existing chat functionalities, allowing users to meet virtually and safely while in quarantine or under stay-at-home orders. The virtual date scheduler enables members to arrange dates in advance, without having to exchange any personal contact information.
Zoosk Faces California Privacy Law Claim After Hack
BLOOMBERG LAW – July 24 – Zoosk's users are accusing the dating app in a California federal court of violating a state privacy law by failing to protect their information from a hack earlier this year. The class action was filed July 22 in the U.S. District Court for the Northern District of California.
Tinder User Uncovered New Tinder ‘Platinum’ Testing
MASHABLE – July 24 – An r/SwipeHelper subreddit user explained that they'd come across Tinder Platinum in an incognito Google Chrome tab on desktop. They saw the platinum choice on the sidebar. This isn't the first time users saw a glimpse of tests. In March, some received a pop-up for "Tinder Concierge," a $20 service that claims that a "team of experts" will help craft an enticing profile. As of now Tinder has two paid tiers: Plus and Gold.
Plus features include
- unlimited likes (as opposed to the free 100 per day)
- rewinding on profiles you may have accidentally disliked
- five Super Likes a day
- one Boost per month
- Passport – no ads
Gold has all those features, as well as
- the ability to see who likes you before you swipe
- Tinder's curated "top picks" for you.
Tinder Platinum includes all Gold features plus
- seeing who already likes you before you swipe
- messaging before matching
- being able to attach a message to a Super Like
- prioritized likes, meaning everyone you like will see you before non-Platinum members.
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Staying Safe in a New Era of Internet Dating: IDEA Webinar Video
OPW – July 23 – On 10th July we ran an IDEA Webinar with leaders of some tech-driven safety services. Here's the short summary video.
Online dating companies are in a unique position to adapt to social nuances, cultural changes and even global pandemics, through the effective application of advanced technologies. The overarching goal is to provide a safer and more fulfilling service to users, while combating fraud and romance scams. In the latest IDEA Webinar, Mark Brooks discusses the latest advances in technology-driven safety measures with Geoff Cook, CEO of The Meet Group, Anthony Oyogoa, CEO of The UrSafe App, Jeff Tinsley, CEO of RealMe, and Justin Davis, CEO of Spectrum Labs.
Here's the transcript, and the full video.
Email me at mark@courtlandbrooks.com if you'd like connects with anyone on this webinar.