THINKNUM MEDIA – Sep 12 – S'More is calling itself "the first anti-superficial relationship app." When dating app executive Adam Cohen Aslatei left Bumble, he was jaded by the superficial nature of the online dating culture he helped create. That's why he launched S'More. According to the app's numbers, in the last six months the app has gained ~70K users with 3 times more daily active users since the beginning of the pandemic. On S'More, users swipe right or left on personality traits before selfies. Users can't see photos until both parties have engaged in conversation on the app. This appeals to women more than men. 59% of their users are women.
by Andrew Hirschfeld
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