PR NEWSWIRE – Oct 6 – Match has released initial findings from its 10th annual Singles in America study. This 2020 data on 5k singles provides insight into how singles navigated dating during a year of unparalleled political, economic and social change. 58% of single app daters have shifted toward more intentional dating in the wake of the pandemic. 52% have changed the qualities they look for in a potential partner and 44% say they had more meaningful conversations with a date in the last month. Daters are focusing less on looks and more on honesty, transparency and meaningful conversations. About one in four singles broke up during lockdown (26%), and 22% of singles lost contact with a potential date. One in five singles video dated during the pandemic (19%), including half of Gen Z singles (50%) and 1/3 of Millennials (29%), an ~25% increase in video dating over the last 3 years.
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