THE MOTLEY FOOL – Nov 13 – Match Group went public at $12 per share five years ago after being spun out from IAC. The stock has risen more than eleven-fold since then, and the annual revenue rose from $888M in 2014 to $2.1B in 2019, representing a compound annual growth rate of 18.8%. Match's average revenue per user (ARPU) could eventually peak as it saturates Tinder's subscriber base with Gold upgrades. That's why Match recently started testing Tinder Platinum, which includes all the Plus and Gold perks and adds two new features: "Priority Likes", which take precedence over Likes and Super Likes from lower tiers; and "Message Before Match", which lets users attach short messages to their Super Likes. Match will continue to expand Hinge and its other stronger apps, and possibly acquire additional dating apps.
by Leo Sun
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