FINANCIAL REVIEW – Feb 16 – According to App Annie, Hinge is the fastest-growing dating app in the US, Britain, Canada and Australia. In 2020, full-year revenue was up threefold and total downloads were up 63% in 2019. Hinge launched in 2012, but in 2016, CEO Justin McLeod decided to ditch the old app and start again. "The reboot was one of the hardest, most challenging, gut-wrenching, horrible, things that I did," he says. The overhauled app came back with a new sell to its users: "Hinge, designed to be deleted." The company also began surveying users about whether or not they actually met up with matches, and if the date went well or not.
by Natasha Gillezeau
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