Month: February 2021

Match Group to Acquire Hyperconnect for $1.7B

Posted on February 10, 2021

Matchgroup hyperconnectPR NEWSWIRE – Feb 10 – Match Group is acquiring Hyperconnect for $1.725B in cash and stock. The transaction is expected to close in Q2 2021 pending customary regulatory approvals. Hyperconnect is a leading social discovery and video technology company based in Seoul, South Korea that operates Azar and Hakuna Live. Azar is the highest grossing 1-on-1 live video and audio chat app globally, allowing users to connect with others from around the world, instantly translating voice and text. Since launch in 2014, Azar has tallied 540M downloads. Hakuna Live is an interactive, social live streaming app that enables group video and audio broadcasts with various features including virtual gifting, AR powered avatars, profile enhancements, and communities built around shared interests. Since launch in 2019, Hakuna Live has been downloaded ~23M times with strong momentum in South Korea and Japan. Hyperconnect is profitable and generated ~$200M in revenue in 2020, a 50% increase from 2019.

See full article at PR Newswire

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Match Announces Rebrand That’s Fit for Millennial Singles

Posted on February 10, 2021

Matchcom logo blue 2019ASKMEN – Feb 9 – Match is unleashing a more modern design for their 25-year anniversary. To pull off their fresh new look, Match partnered up with design company Collins for a total overhaul of the brand. Their goal in the refresh was to showcase Match as somewhat of a concierge for singles.

by Ashley Keegan
See full article at AskMen

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Dating Apps Made $3B in 2020, Tinder Tops Spending List

Posted on February 10, 2021

Dating app turnoffs surveyTHE HINDU – Feb 9 – Consumers across the globe spent ~$3B on dating apps in 2020, up 15% YOY, according to App Annie. Tinder secured the top position in terms of consumer spending worldwide, while Bumble and Pairs took the second and third spot. Dating apps witnessed a total of 560M downloads over the year. Tinder was the top ranking app in India and the U.S., having the highest annual overall consumer spend among non-gaming apps in 2020. It also ranked in the top 10 in both China and South Korea.

by Sowmya Ramasubramanian
See full article at The Hindu

Tinder Partners With Deliveroo for Valentine’s Matchmaking Service

Posted on February 10, 2021

TinderdeliverooCAMPAIGN.CO.UK – Feb 9 – Tinder has partnered Deliveroo for a Valentine's dating service that prints the profiles of local singles on food deliveries. The initiative comes after Tinder reported an 84% increase year on year in user bios featuring the word "takeaway". When ordering from one of five Wingstop restaurants on Deliveroo, customers will be able to opt-in to the "DeliverDate" service, meaning their delivery will arrive with QR codes for Tinder profiles of six people printed on the box. 1K profile boxes will be available on orders from Wingstop restaurants in the London areas of Battersea, Kentish Town, Gloucester Road and Croydon, as well as in Birmingham, on 13 and 14 February. Thirty singles are being featured across the whole campaign.

by Fayola Douglas
See full article at CampaignLive.co.uk

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TuneIn Partners with OkCupid to Launch Exclusive Dating-Themed Music Stations

Posted on February 10, 2021

Okcupid tuneinBUSINESSWIRE – Feb 9 – TuneIn, the leading live global streaming and on-demand audio service, has partnered with OkCupid to launch three exclusive dating-themed music stations now available in the US and Canada in celebration of Valentine's Day.

See full article at Businesswire

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Dating Is Different These Days

Posted on February 10, 2021

Video datingVANCOUVER SUN – Feb 9 – "I think most of the stigma of meeting online really is gone," says Justin McLeod, the founder and CEO of Hinge, during a virtual conference. "Meeting through an app is the number-one way that people are meeting their partners." The pandemic is certainly helping to accelerate that percentage, and now users are finding a new way to get acquainted with potential partners: video dates. 81% of users who try video dates reported the experience was "not at all awkward", and a third of people say that they are open to dating someone exclusively who they've only met on video dating. Another benefit to the video dating boom, experts say, is that ghosting is down by ~20%.

by Aleesha Harris
See full article at Vancouver Sun

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Happn Hosts Crystal Maze Valentine’s Dating Experience

Posted on February 10, 2021

Happn crystal mazeCAMPAIGNLIVE.CO.UK – Feb 9 – Before joining, participants are required to fill in the short survey that will allow them to be matched with a group of eight single people. Happn will follow up with teams afterwards to help put people in touch with anyone they might have felt a spark with.

by Fayola Douglas
See full article at CampaignLive.co.uk

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Brits Admit They Have Confessed ‘I love You’ to Someone They Have Only Met Online

Posted on February 10, 2021

Online dating general picTHESUN.CO.UK – Feb 9 – One third of British daters have uttered the words "I love you" – to someone they have only ever met online, according to a study of 2K adults. 47% firmly believe it is possible to find 'love at first sight' in the virtual world. The study conducted by Vision Direct found it only takes 4 online dates before deciding someone is worth pursuing – with 33% of participants starting and ending a relationship this year without ever meeting in person.

See full article at TheSun.co.uk

Tinder Achieves Certification for Its Information Security Management System

Posted on February 10, 2021

Tinder logo classicSECURITY MAGAZINE – Feb 8 – Tinder becomes first dating app to be recognized for comprehensive information security practices in accordance with internationally accepted standards. The app has achieved certification for its Information Security Management System (ISMS) under the ISO/IEC 27001:2013 standard following an extensive impartial external audit. In order to meet the ISO/IEC 27001:2013 standard, Tinder implemented 114 physical, operational, technical, and security controls and underwent extensive audits by multiple security experts.

See full article at Security Magazine

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Virtual Dating Could Save UK Singles £3K a Year

Posted on February 10, 2021

Virtual dating pic1YAHOO SPORTS – Feb 8 – According to research by Ocean Finance, dating under lockdown has on average saved singletons up to £3,224 ($4,442). Ocean Finance also found from a survey of 1K singles that almost 2/3 (64%) would prefer to date in-person – suggesting that money doesn't matter when it comes to finding love. The research also showed that only one in 12 (8%) would continue dating virtually when life is back to normal.

by Lucy Harley-McKeown
See full articler at Yahoo Sports