NEWS PATROLLING – Mar 11 – BharatMatrimony conducted an interesting experiment asking single women why they were not on a matrimony app and attempted to understand their concerns about what held them back from seeking a match online. The #WhatWomenReallyWant campaign for Women's Day started with social posts by women airing their concerns, followed by detailed video interviews with some of them which then culminated in a final video.
by Twinkle Goel
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