KR-ASIA – Mar 18 – VCs targeting emerging markets don't invest enough in the mobile dating sector – and that's a mistake, says Andy Tian, co-founder of AIG. Lamour is an app that makes video chats the center of its user experience. Launched in June 2019 by Beijing-based firm Asia Innovations Group (AIG), the platform claims to be the most-downloaded social dating app in major emerging markets. In India, Lamour registered 14M users as of Dec 2019, just six months after its local launch, becoming the most downloaded dating app in the country, according to Sensor Tower. Lamour has been at the center of controversies. It was accused of using bots and hiring women to pose as interested users to chat with men and lure them to pay. From Sep 2020, the app has been banned by the Indian government. Lamour had ~60M users as of Dec 2020. 30% of the app revenue comes from subscriptions and the majority of the revenue comes from virtual gifts.
by Stephanie Pearl Li
See full article at Kr-Asia