BUSINESS INSIDER – Mar 2 – According to Statista, dating apps generated $323M in revenues in India in 2020. The Indian market ranks second in the dating apps segment, followed by the US. Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth has played an important role. "Our focus right now is leading with innovation. The first phase of innovation over the last five years was how it became a norm to find someone online. The second phase which is happening now is actually led by GenZ who have grown up on social Internet. The task is how do we help people have better shared experiences online, how do we entertain them, help them get to know each other better and have a shared context so that those connections become more meaningful and deeper."
Month: March 2021
OkCupid ups Michael Kaye to Global PR Leader
PROVOKE – Mar 2 – OkCupid's Michael Kaye has been promoted to the dating site's global head of PR after a year touting the virtues of virtual courtship. As senior global PR manager, Kaye is responsible for managing PR, including brand marketing and media relations, in countries across North America, Europe, the Middle East and the Oceania region. In his newly created role, Kaye is also responsible for leading PR programming in the US, Germany, Israel and the UK.
Meet the Founder of Aisle – Able Joseph
BUSINESS TODAY – Mar 2 – Based out of Bangalore, Aisle is a high-intent dating app, designed for people of Indian-origin from around the world who are looking for serious relationships. Able Joseph is the Founder and CEO of Aisle. The app was founded in 2014. In 2020, 45% of Aisle’s revenue came from Tier 2 & 3 cities compared to 38% in 2019. In 2021, growth will come from Tier-2/3 cities and the young population residing in smaller cities will be the focus point for dating apps.
Dating Redefined: Meet Video First Dating With Snack App
INFLUENCIVE – Mar 2 – Kimberly Kaplan was previously VP of Revenue Optimization at Plenty of Fish prior to being bought out by The Match Group. She recently founded Snack, the dating app that is dedicated to video first. Snack has leveraged influencer marketing on Tik Tok where they recently launched a Tik Tok Bachelor Campaign. Snack has also launched several other initiatives including a logo challenge in which they are giving away $10K to a graphic designer who is willing to help design their logo. The first place winner will receive $7K along with full credit for the design. The logo contest closed on the 28th of February.
Sam Yagan Raising $200M for Blank-check Company
CHICAGO BUSINESS – Mar 2 – Yagan is a well-known founder, CEO and investor. He was CEO of ShopRunner, an e-commerce company that is being acquired by FedEx. He previously was CEO of Match Group, which acquired OkCupid. He also co-founded Excelerate Labs, which later became TechStars Chicago. He plans to raise $200M in an IPO for a special-purpose acquisition company called Corazon Capital V838 Monoceros. The company, incorporated in the Cayman Islands, takes its name from the Chicago-based venture-capital firm run by Yagan and longtime business partners Steve Farsht and Phil Schwarz. As a blank-check company, Yagan and his team have 24 months to find an acquisition. Corazon says it's targeting businesses with "consumer-facing technology, subscription- or recurring-revenue models, marketplaces and networks, or those that operate in sectors such as education, social media and dating, and e-commerce."
Single Americans Believe They’ll Find ‘the One’ in 2021, Survey Finds
FOX17ONLINE – Mar 2 – A new survey by Plenty of Fish found that more than half (57%) of those surveyed think they'll find love in 2021. 58% say romantic gestures are more important to them than they were before the coronavirus pandemic began.
Grindr to Produce Its First Original Content Series – “Bridesman”
PR NEWSWIRE – Mar 1 – Grindr will produce a new, original series – Bridesman – created by John Onieal. The irreverent, fast-paced comedy series follows a gay bridesman as he undermines his best friend's wedding. The six to ten-minute episodes are set to premiere in the fall on YouTube as well as in-app to Grindr's 5M daily active users.
Rachel Uchitel Joins Forces With SeekingArrangement as Its Spokesperson
GLOBE NEWSWIRE – Mar 1 – Rachel Uchitel, pop culture phenomenon, is ready to shed some light on the misconceptions of online dating and how beneficial it can be for both parties involved by teaming up with SeekingArrangement.
What Dating Apps Get the Most Press Coverage?
OPW – Mar 2 – We published 956 posts during last year on OPWS.news, featuring 257 dating industry brands. Here is who got the most press coverage on OPW.news.
- Tinder (137 posts)
- Match Group (96 posts)
- Bumble (93 posts)
- The Meet Group (58 posts)
- Grindr (46 posts)
- Hinge (40 posts)
- OkCupid (39 posts)
- PlentyOfFish (28 posts)
- Match.com (27 posts)
- Blued (18 posts)