BUSINESS INSIDER – Mar 2 – According to Statista, dating apps generated $323M in revenues in India in 2020. The Indian market ranks second in the dating apps segment, followed by the US. Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth has played an important role. "Our focus right now is leading with innovation. The first phase of innovation over the last five years was how it became a norm to find someone online. The second phase which is happening now is actually led by GenZ who have grown up on social Internet. The task is how do we help people have better shared experiences online, how do we entertain them, help them get to know each other better and have a shared context so that those connections become more meaningful and deeper."
by Samarpita Banerjee
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