OPW – Apr 20 – The online dating market has focused on search, communications, and compatibility in its efforts to meet the relationship needs of users. Mark Brooks, CEO of Courtland Brooks, believes that compatibility has seen the greatest investment of resources and research over the years, but there is still significant opportunity for improvement. Academia is thirsty for data and will deliver incredible insight in exchange. SensorTower has released its analysis of the top 25 dating apps, indicating a 4% increase in downloads and 24% increase in revenues from Q4 2019 to Q4 2020. This growth occurred despite, or perhaps because of the COVID-19 lockdowns. The average age of users has also trended downward with an influx of people in their early 20's joining dating apps. Mark Brooks discusses innovations, key metrics, and other market insights in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.