DMARGE – Apr 3 – Rebecca Twomey notes in Cosmopolitan that dating apps are ultimately a business, and businesses need to make money. Geoff Quattromani, Tech commentator and founder of the Technology Uncorked podcast, also stated that no businesses are built to gain and lose customers, it's usually about retention.
Month: April 2021
Aisle Helps Users Seek Marriage Independently
DESIBLITZ – Apr 3 – In Indian culture, marriage is a joining of two families rather than two individuals. Indian parents play a major role in their children's marriage and often create matches on their behalf. Aisle helps marriage-minded singles find love independently, without the influence of their families. All Aisle's members (range from ages 21 to 70) are approved before they can start swiping. Following its launch in 2014, Aisle began in India's major cities, but has since expanded and now reaches the Middle East, Europe and the US.
Tim Ash – Increasing Revenues Through the Power of Neuromarketing
LTR – Apr 4 – Neuromarketing is the confluence of psychological study and modern marketing practices to improve revenues. Tim Ash, author of Unleash Your Primal Brain, discusses the influence of evolutionary psychology on digital marketing. According to Ash, many of these principles can be applied without significant changes to business models. The benefits of neuromarketing are realized through optimizing choice, anchoring, and pricing presentation. Tim Ash provides his unique expertise using a case study of Dish Network in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The January LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.
Scientist Teaches AI How to Flirt With Hilarious Results
INDEPENDENT.CO.UK – Mar 30 – Janelle Shane, a research scientist from Colorado, trained four versions of the GPT-3 AI – DaVinci, Curie, Babbage, and Ada – to generate pick-up lines. GPT-3 has previously been used to design websites, write stories and has capably disguised itself as a human on the Internet. Read the top pick up lines here.
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Canadians Lost $18M to Romance Scams in 2020
KITCHENER TODAY – Apr 2 – Throughout the pandemic, the Canadian Anti-Fraud Centre (CAFC) has seen an increase in online scams that target individuals in isolation due to the lock downs and travel restrictions. According to the CAFC, Canadians lost ~$18.5M to romance scams in 2020.
Where Will Match Group Be in 5 Years?
THE MOTLEY FOOL – Apr 2 – According to The Wall Street Journal, the largest U.S. dating apps saw a 12.6% increase in monthly active users in the Q4 of 2020. The online dating market is expected to grow 9% annually, reaching $4.2B by 2024, according to Statista. Despite that growth, user penetration will reach only 5.7% over that time. That leaves plenty of room for Match Group to add new subscribers. Despite pandemic-related headwinds in 2020, Match Group still turned in a respectable financial performance. Total revenue was up 17%, powered by 12% growth in its subscriber base. The company plans to fully launch Tinder Platinum in the near term. Based on CEO Shar Dubey's comments during the most recent earnings call, the company believes this new product will drive an increase in the average revenue per user, which should make Match Group more profitable.
Consumers Spend 40% More on iOS and Android Apps During Q1
PHONE ARENA – Apr 2 – According to App Annie, consumer spending on apps in both the Apple App Store and the Google Play Store surged 40% during the Q1 of 2021 to a record total of $32B. ($21B Apple Store and $11B the Google Play Store). Thanks to COVID-19, certain categories of apps were installed more than others. The fastest growing titles in the Google Play Store were from categories such as Social, Tools, and Finance. Other categories showing strong growth in the Play Store included Weather (up 40%) and Dating (ahead 35%).
The Cost of Finding Love Through Dating Apps
NEWSANYWAY – Apr 2 – Which app is the best value for money when it comes to finding a perfect match?
Tinder Gold (1 month) – £7.49 per month – The cheapest app, and the one that dominates the field, is Tinder. Generally speaking, Tinder is thought to be great for young people, especially those who live in big cities and are on the lookout for a more casual dating experience.
Hinge Preferred (1 month) – £19.99 – Hinge is generally targeted at 18–35 year-olds, but unlike Tinder, it's associated more for those who are looking for a serious relationship.
Bumble Boost (1 month) – £20.99 – Bumble still generally falls into the same category of being perfect for young daters who are looking for some flirty messaging and casual dating.
Match.com Premium (1 month) – £29.99 – Match.com is considered one of the more mature dating apps, although it is targeted at millennials and older generations alike.
See full article at News Anyway
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