BUZZ IN CONTENT – May 7 – BuzzInContent caught with Sanyam Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India. Launched in 2012, Blued, the world's largest gay dating social media app. Sharma said it becomes quite challenging to associate with key opinion leaders and influencers for various campaigns as they shy away collaborating with brands that primarily focus on the LGBTQ space. The app believes radio has a huge potential to reach out to deeper pockets in India. Marketing budget is no bar for the brand. "If it is reaching out to a newer audience, creating more brand awareness and generating goodwill, we at Blued are always happy to spend more," concluded Sharma.
by Akansha Srivastava
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