SNOPES – June 10 – In 2015, the UK version of the Match.com dating site unveiled a #Loveyourimperfections promotional campaign, which urged viewers to embrace their imperfections with the suggestion that someone users could find through Match.com might consider what they see as a flaw to be a positive attribute. One of the most-reproduced images purportedly derived from this campaign is "Hannah," whose imperfection is that she "microwaves butterflies in her spare time." "Hannah" wasn't really microwaving butterflies, however, nor was that trait assigned to her by Match.com's advertising campaign. The popular image was the product of the (now-dormant) Twitter account WeFixYourAdverts, which posted versions of advertisements that had been tweaked through digital manipulation to make them darkly humorous.
by David Mikkelson
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