ADNEWS – July 7 – Dating app Hinge has unveiled its latest international ad campaign that celebrates the ultimate moment all dating apps users long for – finally deleting their profile. "Breakups are hard. But breaking up with your dating app is pretty fun," Hinge creative director Josh Yeston says. The new spots are a part of Hinge's ongoing Designed to be Deleted campaign and were produced in partnership with advertising agency, Opinionated. The campaign, which launches on July 12 in the U.S., will roll out globally over the next few months across television, video on demand, streaming, Facebook, Instagram, and Snapchat.
by Paige Murphy
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