YOUR STORY – Aug 28 – According to Statista, dating apps are projected to be used by 4.3% of India's population by 2025 – up from 3% in 2021. And riding this wave is Bengaluru-based Jitesh Bisht, who launched HiHi App, a dating app, in June 2020. HiHi currently has ~100K downloads, according to data available on the Google PlayStore. After giving users free access for the first six months, Hihi's makers decided to put some features behind a paywall. While earlier users could swipe as many profiles as they wanted, now there is a limit of 15 free profiles a day. The app also has a video calling feature. There are between 30K and 40K monthly active users on the app, out of which Jitesh aims to convert 5-10% into paid subscribers.
by Prasannata Patwa
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