How Advances in Technology and Science Could Impact the Dating and Matchmaking Industry

FORBES – Aug 5 – The art and science of matchmaking is a billion-dollar industry. Yet, many pitfalls exist such as safety, security and ineffective matching methods. These issues aren't as prevalent with professional matchmakers, however, not every singleton can afford to pay $15K and $150K for a high-end matchmaking service. This exposes a huge opening in the industry for dating apps and professional matchmakers to merge. How realistic is this, and what kind of technology or science can help achieve this idealistic goal?

Blockchain Technology
Companies such as Hicky and Viola have both implemented blockchain to increase transparency by requiring users to validate their identity via face and voice recognition, which is then fully encrypted and stored into the blockchain.

Artificial Intelligence
AI can help gather in-app user behavior data for machine learning algorithms to curate more relevant matches based on its users' core values, beliefs and personality traits. Coffee Meets Bagel, Hinge, Tinder and Badoo all now use AI .

Augmented Reality
AR can be described as a visual or audio overlay of digital life on real life, distinct from the purely digital landscape of virtual reality (VR).

DNA Matchmaking
DNA Romance is a dating app that matches partners based on the information hidden in their DNA to forecast romantic chemistry. Dr. Tim Sexton built the app on the basis that partners with opposite immune system genes (MHC genes) have much higher romantic chemistry.

by Taylor Wade
See full article at Forbes