VARIETY – Aug 13 – Tinder is expanding the scope of its original series "Swipe Night" for its second season, which is designed to engage users in a "Gen-Z whodunit." While Season 1 was an interactive journey about the last day on earth, the new episodes will focus on what the company is billing as a a murder mystery designed to match Tinder users based on their hunches about an unfolding crime. Tinder estimates 20M users engaged with Season 1 after its 2019 premiere, and saw a 26% increase in matches as a result.
by Matt Donnelly
See full article at Variety
