DAILY TROJAN – Tinder is the undisputed leader of the dating app ecosystem. The app found its place during the 2010s tech startup boom because of its quirky yet simple matchmaking system and its swipe feature. Tinder's algorithm utilized an "Elo score," which assigns a number to each user based on the self-learning algorithm's perceived beauty of them. In 2019, Tinder announced that it updated its algorithm. Scrapping the Elo score for a less competitive system, their new algorithm supposedly matched users based on similar swiping histories and common user profiles. It eliminates great matches that probably would have occurred if the Tinder algorithm wasn't used in the first place. While Tinder's revenue and user base grow each year, Tinder is not the future of dating. This is because algorithms are fundamentally opposite in nature to one of the most important factors in human relationships: unpredictability!
by Miguel Mercado
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