TOWLEROAD – OKCupid refused to back down from the inclusive message of its recent "Every Single Person" promotional campaign after ads on the NYC subway were torn down by passengers in a viral video.
OKCupid is commited to inclusivity. The campaign focuses on LGBTQ identities, non-binary individuals, and non-monogamous and polyamorous relationships. "Everyone deserves the love they seek – every single person." OKCupid CMO Melissa Hobley said. "Inclusion is more important than ever" and "If we're pissing off people that don't want to celebrate diversity or to celebrate all kinds of love, then that's OK. You can go elsewhere."
by Brian Bell
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