FRANCE24 – Gay dating app Grindr has disappeared from multiple app stores in China as authorities tighten control of the country's already heavily policed internet. Although China decriminalised homosexuality in 1997, same-sex marriage is illegal and LGBTQ issues remain taboo. Local Grindr competitors such as Blued remain available for download.
Month: January 2022
Dennis Yu – Growing Your Business Through Facebook and Instagram Marketing
OPW – Dennis Yu, CTO of BlitzMetrics, believes there is incredible opportunity to generate growth through Facebook and Instagram advertising. Acquiring leads through cheap app installs or $1-3 CPM traffic is not longer viable due to common privacy settings. A more sophisticated and targeted ad campaign approach is needed. Businesses must learn to utilize URL parameters and the conversion APIs built into marketing automation systems to acquire actionable data. Dating sites must register and have their creatives preapproved before use. Dennis Yu provides a wealth of knowledge on leveraging Facebook and Instagram marketing for online dating platforms in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The October LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks
Dating News Headlines: Grindr
Quick links to today's dating news headlines.
Dating News Headlines: POM, Intro Matchmaking, Lamour
Quick links to today's dating news headlines.
- Dating App Wants to Pay Someone $4K to Watch Dating Shows – Baller Alert
- Matchmaker Says RTÉ Rejected Ads, but Seeks a Bail-out – Independent
- AIG's Live Social Apps Among Fastest Growing in World – PR Newswire
Dating News Headlines: Tinder
Quick links to today's dating news headlines.
- Tinder Matches CNY and Valentine's Day and Gives Chinese Zodiac Based Dating Tips – Marketing Interactive
Dating News Headlines: Kindred
Quick links to today's dating news headlines.
Dating App for Queers “As You Are” Raises $250K
MONEY CONTROL – 'As You Are', an Indian social networking and matchmaking app, has raised $250K in Compulsorily Convertible Debentures (CCDs), from queer couples who are angel investors and also Indian-origin entrepreneurs from the marketing space. AYA launched in June 2020 and has ~25K downloads.
by Mansi Verma
See full article at Money Control
See the top news on As You Are
This post also appears on InternetDatingInvestments.com
Tinder Is Preparing to Offer Background Checks
PCMAG – Tinder users in the US will soon be able to conduct background checks on potential matches. Match Group last year teamed up with Garbo to provide screening technology for Tinder. Founded in 2018 by Kathryn Kosmides, a survivor of gender-based violence, Garbo helps prevent dangerous situations by providing information about people before they connect. Its background checks compile public records and reports of violence or abuse – including arrests, convictions, restraining orders, harassment, and other violent crimes. Match Group last year promised that once Garbo is fully adopted on Tinder, its other brands – Match, OkCupid, PlentyOfFish, etc. – will follow.
The Hot New Thing in Dating? Actually Going on Dates
NEW YORK TIMES – Last Thursday night, dating app Thursday was hosting a singles' mixer. The app is accessible only one day a week. When the clock strikes midnight, users toggle an icon to indicate that they're ready to date that day. Then, for 24 hours, they can swipe and chat as on other dating sites. When Thursday becomes Friday, however, their matches are wiped and the app locks. The implication is that there’s no time to waste with chitchat; making a date is now or never. To encourage those IRL meetings, Thursday hosts events in London and New York, the two cities where it is up and running.
Announcing Trust & Safety Connect Event on ‘User Verification’
OPW – Trust & Safety Connect (TSC) is on Wed 2nd February starting 12 noon EST (New York) and for this quarterly online event we're focused on 'user verification.' How can we make sure we have real people, who are who they say they are on our platforms? We have a half hour of networking on virtual tables, then a 50 minute panel with four world-class panelists from HubPeople, RealMe and FaceTec, and moderator Norman Petty, who is head of Trust & Safety at The Meet Group. 1.5 hours all-in.
If you hold a full-time leadership role at an Internet dating company then you are welcome to join IDEA for free, and join TSC (and LTR) events for free. See the Trust & Safety Connect speakers and invite page here. Email mark@courtlandbrooks.com to RSVP for TSC. There are 40 places only.
Trust & Safety Connect is kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks